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Meet the Makers

Our people

Fowles Family.

We're a wild bunch.

At Fowles, we are a motley crew of raconteurs and entrepreneurs, auctioneers, law men, farmers, hunters and wine makers. From the frontier land, our forefathers (and mothers) founded what is now Bendigo Bank. Since then, we've gone wild, settling into a life on the land.

Vigneron, hunter and farmer, Matt Fowles raises the bar, swapping the vitriol of the courtroom for the vineyards of the Strathbogie Ranges. Matt leads a team of characters making wine with character.

Since the gold rush in the 1800's to the first blush of spring every year since, our team of passionate producers continue to break ground. From our family to our friends, it's our hardworking team behind the scenery that pour everything into making Fowles Wine one of Australia's finest cool climate wine producers and one of Victoria's most welcoming farm, food and wine experiences.

Matt Fowles

Matt Fowles, a former lawyer who swapped the vitriol for the vineyard, is an avid food and wine man. While his chief responsibility is the business of wine, he spends much of his time feeding his connection to the Strathbogie Ranges. Whether that is time in the vineyard, playing with wine or hunting for his table – he truly understands this land. Matt is also the man behind the innovative Ladies who Shoot their Lunch wine – the world's first wine to be blended to complement wild game meat. In 2007, Matt was selected as part of the 'Future Leaders' program aimed at fostering the next generation of wine industry leaders. The program is run by peak industry bodies; the Winemakers' Federation of Australia and Wine Australia. Matt now sits with the Winemakers' Federation of Australia.

Matt loves: Ladies who Shoot their Lunch | Chardonnay

Lu Fowles

Luise Fowles began her career in graphic design and account management with one of the biggest advertising agencies in the world.

Working with major brands such as Nestle, Uncle Tobys, TAC, Kraft, Ford and Yellow Pages Luise brings significant branding and design expertise to her role at Fowles Wine.

She is the creative powerhouse behind the branding and design – including the distinctive Ladies who Shoot their Lunch brand – of all Fowles Wine marketing material.

When she isn't roaming the hills with Matt and their daughters Lilli, Mathilda and Ella looking for something tasty for dinner she can be found in front of her Mac coming up with funky designs.

Lu loves: Stone Dwellers | Rose

Lindsay Brown

Lindsay Brown spent 17 years as a research scientist at the Commonwealth Serum Laboratories in Melbourne before becoming a winemaker.

In 2001 Lindsay completed a Bachelor of Applied Science (Wine Science) at Charles Sturt University before working at Rutherglen Estates Winery in Victoria and later Miranda Wines in Griffith, New South Wales where he rose to become Senior Winemaker.

Lindsay joined Fowles Wine in 2006 bringing with him considerable experience of crafting red and botrytised (sweet) wines and a passion for Central Victorian Shiraz. As well as being a talented wine maker, Lindsay is also the main contact for smaller wineries for which we make wine on behalf of. Lindsay is currently on the Victorian Wines Show Committee. He lives with his partner Marta on Upton Hill near the winery and is a dedicated supporter of the Melbourne Football Club.


Lindsay loves: Upton Run | Riesling

Tracie Battersby

Tracie began her career working for a chartered accounting firm and after qualifying as a Chartered Accountant, Tracie “saw the light” and progressed her career into a number of different industries including logistics and advertising. Before joining Fowles Wine in 2015, Tracie worked as the Commercial Manager for the Lavazza Coffee brand, and has previously worked with wine brands such as Catalina Sounds, Mojo, and RockBare. Now a member of the senior management team at Fowles Wine, Tracie leads our business department in all aspects of commercial strategy and integration.


Tracie loves: Stone Dweller | Riesling

Allan Ille

Allan heads up the Fowles Wine Sales Team and looks after all key accounts. Allan joined Fowles Wine in 2009 bringing with him a strong background in retail and eight years wine industry experience. A keen golfer, when he's not hanging out with his wife and sons Cooper & Jackson he can be found on the tee. Call Allan 0458 304 050


Allan loves: Ladies who shoot their Lunch | Riesling

Chris Armstrong

Chris started his career in the wine industry in 2003 at the ripe old age of 22 and continues his passion for wine and sales today. With over 10 years of wine sales experience as a distributor and supplier with family-owned wineries, Fowles Wine is a natural fit for Chris’ abilities. A California native, Chris currently resides in Austin, TX. When he is not spreading the word about Fowles Wine, you can find him attempting rock stardom on guitar or testing his irons on the tee. Call Chris: US Cell – 415.656.6251


Chris loves: Ladies who shoot their Lunch | Chardonnay

Jeanmarie Miller

Jeanmarie fell in love with the wine industry after working part time at a Cellar Door tasting room in Charlottesville, Virginia. Eventually stepping up to the role of Office Manager, Jeanmarie gained solid experience across different parts of the business from administration and production to social media and sales. Her experience then took her to France to sell wine and consult on marketing for a small winery in Bordeaux. Returning to the USA, Jeanmarie moved to Washington State to work in wine sales and distribution before joining the team at Fowles Wine. Outside of work, Jeanmarie enjoys cooking for friends and sharing great wine. Call Jeanmarie: US Cell 703.975.8093

Our wines are available in New South Wales, ACT and Queensland. Please contact Rohan Beale at Agnew Wines.

Call Rohan: 0417 432 302

Our wines are available in South Australia. Please contact Dave Muster at Muster Wine Co for more information and wine orders.

Call Dave:0430 360 650

Our wines are available in Tasmania. Please contact David Johnstone & Associates for more information and wine orders.

Call: 03 6234 9999

Our wines are available in Western Australia. Please contact Matt Holden at Grape & Grain for more information and wine orders.

Call Matt: 0499 444 408